🧡 FREE shipping on orders over $149 🧡 FREE samples with every $25+ order 🧡 Locals! Select in-store pickup at checkout 🧡
🧡 FREE shipping on orders over $149 🧡 FREE samples with every $25+ order 🧡 Locals! Select in-store pickup at checkout 🧡
February 14, 2023

Someone who does not conform to the established ideals or opinions of the masses.
Pioneers of handcrafted natural fragrances made with functioning plant-based ingredients
Get down and dirty with Heretic Parfum — the newest (badass) addition to Wildcraft.
This line of natural fragrances is not your average spritz. Heretic works with naturally-derived botanical ingredients to create small-batch, non-gendered fragrances using ancient perfumery traditions.
The raw ingredients showcase an unpolished side of the plants and flowers used — from dirt to stem to petals. These elements' organic imperfections and earthly beauty create a new and unique experience for people who are used to wearing traditional and synthetic perfumes.
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Natural Fragrances mean that each ingredient is derived from a natural source — a rare practice in the fragrance industry due to high cost and lack of availability. This is superior to "traditional" or "clean" fragrances that are created using mainly synthetic materials (even when they claim otherwise).
These fragrances are inspired by ancient traditions crafted with the same methods used hundreds of years ago by artisan perfumers — witch doctors, outsiders, alchemists, the original heretics.
They use traditional extraction methods (distillation, expression, and extraction) to obtain essential oils, isolates, absolutes and resins from plants and flowers. Those are then used to blend into the unique fragrances at high concentrations to create more than just your everyday scent.
"It’s worth every effort for you to experience not only the incredible scent profiles of these raw extracts but also benefit from their aromatherapeutic properties."

March 12, 2026
Facial redness is more than just a visible issue. It can feel uncomfortable and often impacts your confidence. It is a common challenge that shows up in many forms, from small, flushed areas to widespread inflammation. Caring for skin with redness and sensitivity requires a commitment to clean, gentle, and effective ingredients.

January 21, 2026
Dark circles aren't usually just caused by one problem. More often than not, they’re a mix of three things: the natural shadow under your eyes, discoloration (blue, purple, or brown tones), and puffiness. Knowing the root cause of your dark circles will help you address the issue.

December 17, 2025
Botanical Hyaluronic Acid used in Josh Rosebrook products is derived from plant sources rather than being synthetically produced or sourced from animal-based materials. Josh Rosebrook makes their Botanical HA extract in-house, so it’s pure, organic, and free of questionable additives and preservatives.