Your Cart is Empty
Plant-based, healthy ingredients.
Non-toxic, clean living.
Wildcraft [wīldkraft]: verb.
To ethically and responsibly gather herbs, plants, and fungi from the wild.
ABOUT US
Wildcraft is based on self-care rituals that support a healthy mind, body and spirit. We honor the gracefulness of aging while reconnecting us to our true selves. Our commitment to you is offering fresh, healthy, and wildly effective products that are mindfully made using sustainable practices. We hold ourselves and the products we share accountable to: “Do what you say, while being kind to yourself and the planet.”
Located in Charleston, South Carolina, founder Holly Thorpe opened Wildcraft’s doors in February 2016. We celebrate small, independent businesses and mindful makers.
Our shelves are proudly stocked with a highly curated mix of handcrafted, organic, cruelty-free lines of holistic skincare, cosmetics, fragrance, salon-quality hair care, body care, and wellness blends, as well as sustainable home goods and cleaning supplies, unique gifts, books, crystals and journals. We also offer a bulk refill bar for several personal care and household items.
Relax knowing that every brand is thoroughly tested for effectiveness and safety prior to joining our lineup and combing through labels isn't necessary, as we've already done the work for you!
We are Charleston’s hub for organic skincare, healthy beauty and wellness.
INGREDIENTS WE LOVE
Consciously sourced, organic, whole plant or plant-based, cold-pressed, living, raw (full of enzymatic activity), pure, biodynamic, small batch, vegan, sustainable, cruelty-free, effective. Always safe synthetics. We look for recyclable and reusable packaging.
Loving, transparent, abundant energy.
Ingredients we don't
parabens, chemical sunscreen, formaldehyde, unsustainable palm oil/derived, ethoxylated, coal tar, heavy metals, nano-particles, petroleum-based/derived/byproduct, fillers, animal bi-products, alcohol denat., "fragrance", phthalates, phosphates, synthetic preservatives, sulfates.
Mass-produced, lack-filled, unethical, low energy.
A Note from our founder
Meet Our Wild, Green Team
Hey there wild things,
My own daily routines and regimens turn into self-care rituals when I understand what I'm using on my body and in my home – ingredients, their purity, and how it's made. That awareness turns something mundane into something meaningful.
As I simplify my own life (including skincare!), go inward and slow down, the quality of what I want around me rises. This is especially true for my skincare, makeup, body, hair and wellness products – the things I use on a daily basis.
This high level of quality comes from maintaining the integrity of the plants and the earth, transparency in sourcing, and knowing the intention of the maker, which is all infused into their creation. All of that energy and effectiveness is then transferred to us, and that feels like Love to me. If you pay attention, you can feel it. And I believe that self-care and self-love go hand-in-hand.
Being a skincare junkie, passionate about plant-based ingredients and indie beauty brands, I love connecting people to these high quality products to enrich their own daily self-care rituals.
Come by and say hi! I would love to personalize a skincare, beauty or wellness ritual for you.
Stay wild,
Holly Thorpe
founder + owner