Wildcraft is based on self-care rituals that support a healthy mind, body and spirit. We honor the gracefulness of aging while reconnecting us to our true selves. Our commitment to you is offering fresh, healthy, and wildly effective products that are mindfully made using sustainable practices. We hold ourselves and the products we share accountable to: “Do what you say, while being kind to yourself and the planet.”
Located in Charleston, South Carolina, founder Holly Thorpe opened Wildcraft’s doors in February 2016. We celebrate small, independent businesses and mindful makers.
Our shelves are proudly stocked with a highly curated mix of handcrafted, organic, cruelty-free lines of holistic skincare, cosmetics, fragrance, salon-quality hair care, body care, and wellness blends, as well as sustainable home goods and cleaning supplies, unique gifts, books, crystals and journals. We also offer a bulk refill bar for several personal care and household items.
Relax knowing that every brand is thoroughly tested for effectiveness and safety prior to joining our lineup and combing through labels isn't necessary, as we've already done the work for you!
We are Charleston’s hub for organic skincare, healthy beauty and wellness.
Consciously sourced, organic, whole plant or plant-based, cold-pressed, living, raw (full of enzymatic activity), pure, biodynamic, small batch, vegan, sustainable, cruelty-free, effective. Always safe synthetics. We look for recyclable and reusable glass packaging.
parabens, chemical sunscreen, formaldehyde, unsustainable palm oil/derived, ethoxylated, coal tar, heavy metals, nano-particles, petroleum-based/derived/byproduct, fillers, animal bi-products, alcohol denat., "fragrance", phthalates, phosphates, synthetic preservatives, sulfates. And we prefer to do without gluten, silicones, plastic containers and synthetic fragrance.
"Hands down my favorite place to shop for friends and myself in Charleston. Wildcraft introduces me to the best natural, holistic, organic products. I made the switch when I was pregnant and continue to come back because the products curated are spectacular and the service I receive is always exceptional. The store has a bright and lush feel. It’s hard to walk away empty-handed."
"My favorite spot for delightful and clean beauty products, gifts for loved ones (or myself ;)! This is the only place I shop for skincare products now, and I’m so grateful for their really warm and helpful staff, who always help me find what I need and want!"
"The best shop for self-care products and gifts!! This place is an oasis and a treasure. Holly and her team are exceptionally knowledgeable about all things organic and good for your skin, hair and body. The store is gorgeous and you can trust than any product in there has been specially curated and will bring you joy."
"The moment you walk into Wildcraft, you can tell it's a special place. From the speciality products they offer that you won't find anywhere else in Charleston, to the Terracycle box they offer for used beauty product bottles, the uniqueness draws you in and brings you back. I always leave this space feeling better educated on clean beauty and confident in my day to day skincare needs."
— Emily Gildea
"Such an incredible shop with so much love and care put into everything. The staff and owner are extremely knowledgeable about all things skin and self-care and truly care about each person that walks through the door."
"Holly and her team are nothing short of amazing. They are kind, knowledgeable and patient. I am certain I asked no less then 100 questions and Holly answered all of them. She has been a true gem on my journey to transition to healthier (and most times better) self care products. AND they are constantly trying out and sourcing new sustainable products. This shop is a hidden gem in Charleston and I am thrilled to shop here!"
My own daily routines and regimens turn into self-care rituals when I understand what I'm using on my body and in my home – ingredients, their purity, and how it's made. That awareness turns something mundane into something meaningful.
As I simplify my own life (including skincare!), go inward and slow down, the quality of what I want around me rises. This is especially true for my skincare, makeup, body, hair and wellness products – the things I use on a daily basis.
This high level of quality comes from maintaining the integrity of the plants and the earth, transparency in sourcing, and knowing the intention of the maker, which is all infused into their creation. All of that energy and effectiveness is then transferred to us, and that feels like Love to me. If you pay attention, you can feel it. And I believe that self-care and self-love go hand-in-hand.
Being a skincare junkie, passionate about plant-based ingredients and indie beauty brands, I love connecting people to these high quality products to enrich their own daily self-care rituals.
Come by and say hi! I would love to personalize a skincare, beauty or wellness ritual for you.