We create makeup with major pigment, glow, and stay-all-day power. You'll look like your best self—real, plus a little extra.
Our mission is to evolve beauty’s mindset toward revealing,expressing and feelingcomfy in your skin. It’s good makeup (not no makeup) that’s quick, easy, can’t mess it up. And it’sclinically proven to actually make your skinbetter, even when it’s bare.
We didn’t set out to create a clean brand. But when we started looking for the most comfy, effective, skin-improving ingredients, we arrived at next-level clean.
Here’s how we’re upping the Clean game:
We ban over 2,700 ingredients and adhere to the EU, Sephora and Credo clean standards. We formulate without: Parabens, Phthalates, SLS/SLES, Talc, Formaldehyde, Propylene Glycol (PPG), Polyethylene Glycol (PEGS), Petrolatum/Mineral Oil, Aluminium, Synthetic Fragrance, Dimethicone, Cyclic Silicones. Made for Sensitive Skin.
