Heretic Pafum Dirty Hinoki | 50 ml

Grounding Hinoki wood blends with crushed herbs for an earthy and ethereal plant-based scent that’s a Japanese “forest bath” in a bottle. Natural ingredients plus safe synthetics.

NOTES

TOP: Lemon, Cedar, Nutmeg, Thyme, Pine
HEART: Hinoki, Cypress
BASE: Elemi, Wormwood, Fir Absolute, Ambrettolide, Balsam, Frankincense

CENTERING & GROUNDING

HINOKI - The power of a Japanese forest to calm and refresh you.

THYME - Relieves stress and provides an energetic boost.

FRANKINCENSE - Ushers in mental clarity for a peaceful, relaxed state of mind.

This fragrance harnesses the aromatherapeutic power of the plant materials they’re composed of. With Dirty Hinoki, you may discover a peaceful grounding effect in heart and mind from the Ayurvedic healing properties present in these natural ingredients.

HOW TO WEAR

These fragrances are gender-neutral and made for everyone.

APPLICATION: We use plant-based natural ingredients, which means our scents are light and sheer. To increase staying power, you’ll want to apply the fragrance periodically throughout the day.

LAYERING: We also encourage you to layer two to three Heretic fragrances not only to increase the overall intensity but to help you create your next signature scent. Choose heavy and lighter blends to layer together, spraying or dabbing the stronger scent first.

SUGGESTED LAYERING: Florgasm & Bergamusk

FRAGRANCE STORY

What does it feel like taking a deep breath whilst standing in a wild Hinoki forest on Yakushima island, just off the coast of southern Japan? How are your five senses stimulated by the imposing 7,000-year-old trees growing all around you? Inspired by the ancient practice of forest bathing, or Shinrin-Yoku, our Dirty Hinoki fragrance was created to express the multi-sensory experience of clearing your mind and opening yourself up to the nature around you. Grounding and reassuring, yet with a fresh edge, this is a scent that harnesses both the power and the peace of an ancient woodland.

The smooth, citrusy, and herbal note of hinoki wood runs through the top, heart and base of this fragrance, and is accompanied by cozy and reassuring sacred resins and cashmere as well as complex woody notes from Himalayan cedar, cypress, elemi, Siberian fir, and balsam. The result is a perfume which exudes enduring strength, eternal elegance and refined proportions, while promoting a sense of safety and protection. Hinoki’s proven ability to alleviate anxiety and depression and soothe the nervous system makes it an especially powerful companion when we need to take a beat from our busy lives and remind ourselves of our primeval connection with the woods.

Like all of Heretic’s scents, Dirty Hinoki is a truly functional fragrance where we have gone to great lengths to ensure that the wearer’s physical and mental wellbeing are enhanced by their perfume of choice. In this instance, shinrin-yoku is used as the muse and a deep dive is taken into recent scientific studies about the benefits of forest bathing. The evidence shows that mindfully immersing yourself in this way can not only reduce blood pressure, lower the stress hormone cortisol, and improve concentration, but the phytoncides released by the trees may also boost the immune system.

GO BEYOND CLEAN

Heretic bottles the raw beauty of nature in each of our handcrafted natural fragrances, so you discover the intoxicating scent profiles created by the real thing.

These handcrafted fragrances surpass all industry standards of “clean” with their plant-based ingredients blended in organic, non-GMO sugarcane alcohol. Dirty Hinoki is formulated with a proprietary blend of safe synthetics and naturally derived ingredients (which are 100% naturally derived as defined by ISO 9235 - Natural Aromatic Raw Materials Vocabulary). The result is a clean, exquisitely crafted perfume that is still vegan-friendly and non-toxic.

INGREDIENTS

No phthalates • No parabens • No synthetic dyes • No formaldehyde • Vegan-friendly • Cruelty-free