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🧡 FREE shipping on orders over $149 🧡 FREE samples with every $25+ order 🧡 Locals! Select in-store pickup at checkout 🧡
September 11, 2023

Award-winning clean skincare, MARA, has taken the beauty world by storm with its innovative algae-infused products and results, earning accolades from renowned publications like Vogue, Allure, Goop, and Glamour, among others.
Founded by the former journalist and TV host, Allison McNamara, MARA draws inspiration from the enchanting Sea of Marmara in Istanbul, where the concept took shape. This proprietary algae blend, which has been clinically tested to plump, firm, and smooth, is harvested via wild collecting in France and Ireland. (The brand name is also a nod to the last four letters of Allison's surname and means "sea" in Gaelic).
Let's dive into MARA's standout products we carry in Wildcraft:
Experience the ultimate cleanse, brightening, and hydration power. This skin potion effortlessly removes makeup and impurities, leaving your face glowing and refreshed. Suitable for all skin types.
Breaking Down the Benefits
Embrace the allure of irresistibly soft, smooth skin with this potent 3-in-1 resurfacing serum, boasting an impressive 8% vegan lactic acid. This transformative elixir is great for normal, oily, and blemish-prone skin. Apply 1-2 pumps onto clean skin before bedtime for optimal results.
Breaking Down the Benefits
Get radiantly clear skin overnight with the award-winning nighttime Algae Retinol Face Oil that soaks skin with powerful algae extracts.
Breaking Down the Benefits
Let the results speak for themselves. In an *independent study, 100% of participants agreed their skin appeared visibly tighter and firmer within 24 hours after application; 91% noticed skin appeared to have a hydrated glow; and 86% thought their skin appeared healthier-looking after using this product.
Need a facial reset? On it. Achieve a smooth, clear canvas with this TRIPLE award-winning masque. Gently clarify, exfoliate, and remove toxins without drying your face. Use on clean skin 1-2 times a week (or as needed) for 10-15 minutes, rinse off, and glow on with your day.
Breaking Down the Benefits
MARA Skincare is a testament to the power of clean, natural ingredients harnessed from the depths of the sea and thoughtfully crafted to bring out your skin's best. Dive into MARA's ocean-inspired products at Wildcraft and discover the transformative beauty secrets hidden beneath the waves.
*in an independent consumer study of 44 participants ranging in age from 25-55, after 30 days of retinol use

May 20, 2026
Introducing Instant Hydration at Wildcraft — a clean electrolyte powder featuring Sel Gris (Celtic Salt), no added sugars, and a balanced mineral profile.

March 12, 2026
Facial redness is more than just a visible issue. It can feel uncomfortable and often impacts your confidence. It is a common challenge that shows up in many forms, from small, flushed areas to widespread inflammation. Caring for skin with redness and sensitivity requires a commitment to clean, gentle, and effective ingredients.

January 21, 2026
Dark circles aren't usually just caused by one problem. More often than not, they’re a mix of three things: the natural shadow under your eyes, discoloration (blue, purple, or brown tones), and puffiness. Knowing the root cause of your dark circles will help you address the issue.