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  • RMS Beauty Straight Up™ Volumizing Peptide Mascara

    Lift, lengthen, nourish. Powered by peptides. Lasts all day.

    "It’s so hard to find a truly clean, no-mess black mascara that adds volume. I created this mascara to deliver just that, without any of the irritating chemicals found in most traditional mascaras." - Rose-Marie Swift, Founder and Master Makeup Artist

    What It Is

    A clean and smudge-free mascara

    What It Does

    Delivers 12 hours of full lift and volume while it nourishes lashes. Strengthens, revitalizes and thickens. Smudge-free, flake-free, clump-free. Ophthalmologist tested

    What Makes It Special

    A pro peptide helps strengthen, revitalize, and thicken. Exclusive tri-locking system creates smudge-free, flake-free long wear. Plush brush lays on the drama.

    Sustainability

    Inner bottle is made of 50% PCR with an aluminum overshell that is 10% recycled aluminum. Outer carton made of 80% post consumer recycled paper, forestry certified, made with windpower.

    RESULTS

    96% adds lift to my lashes
    93% lashes look lengthened
    93% instantly adds dramatic volume to my lashes
    90% makes my lash line look fuller

    HOW TO APPLY

    For wide awake eyes, hold brush horizontally coating each lash with natural nourishing ingredients. For more volume, apply additional coats. Remove easily with the RMS Raw Coconut Cream or Ultimate Makeup Remover Wipes (sold separately).

    INGREDIENTS

    Water/Aqua/Eau, Euphorbia Cerifera (Candelilla) Wax/Candelilla Cera/Cire de candelilla, *Butyrospermum Parkii (Shea) Butter, Polyglyceryl-6 Distearate, Glycerin, Dimer Dilinoleyl Dimer Dilinoleate, Copernicia Cerifera (Carnauba) Wax/Cera Carnauba/Cire de carnauba, Polyglyceryl-10 Myristate, Cetyl Alcohol, Glyceryl Caprylate, Leuconostoc/Radish Root Ferment Filtrate, *Zea Mays (Corn) Starch (non-GMO), Butylene Glycol, Xanthan Gum, Arginine, Phenethyl Alcohol, Portulaca Grandiflora Extract, Camellia Sinensis (White Tea) Leaf Extract, Glycoproteins, Oligopeptide-2, Iron Oxides (CI 77499). * organic

    Full Size, 10ml