The best prep step: hydrating primer that does it all & lasts all day.
"The weightless gel is unlike any primer I’ve ever used—it creates a barrier on the skin that preserves hydration while locking in makeup." - Rose-Marie Swift, Founder and Master Makeup Artist
WHAT IT IS
A silicone-free, clean-powered, radiance enhancing primer.
WHAT IT DOES
It locks in skincare, grips makeup all day, and boosts hydration for up to 24 hours. Locks in skincare. Grips makeup all day. Smooths, firms, and tones. Instantly hydrates up to 24 hours.
WHAT MAKES IT SPECIAL
Formulated with skin-firming Tightenyl™, moisture-rich vegetable squalane, hyaluronic acid and eggplant fruit extract, this gel-textured primer visibly smooths the skin’s appearance and leaves skin looking radiant while allowing makeup to apply flawlessly. innovative, refillable package.
Plastic component is 50% PCR and refillable. Outer carton made of 80% post consumer recycled paper and vegetal ink.
HOW TO APPLY
Apply 1-2 pumps onto fingers and massage onto face as you would a moisturizer.
Instantly boosts hydration and lasts for up to 24 hours 96% grips my makeup for 8 hours 93% makeup applies flawlessly 90% feels comfortable all day 87% keeps my skin feeling hydrated all day 87% instantly grips my makeup 83% locks in my skincare for 8 hours 83% visibly smooths the look of my skin 83% feels weightless on my skin 80% my skin looks radiant results observed in a 7 day consumer study on 31 individuals