CULT + KING Mini STYLE | Forming Lotion for all Hair Styling

Forming. Shaping. Moisture. Shine. 

For you and me and everyone we know.  We call it STYLE because it makes your hair more cooperative no matter what kind of hair you have or how you’re styling it.

Start with a dime size drop.

WE NAMED IT STYLE BECAUSE IT MAKES HAIR MORE COOPERATIVE AND MANAGEABLE.

• Easier to style the way you want it – for most hair types and lengths.
• The must-have for high-humidity conditions.
• Very versatile, from air-dried curls to a smooth blow-out.
• Smooth finish any time, any where.
• Soft, shiny, frizz-free hair every time.
• For very fine hair users who like more body on top, use ears-down to polish your overall look.
• Linden bud extract and mica add more refraction and shine.
• And fair warning, the smell is intoxicating.

IT’S A FORMING LOTION FOR AIR DRYING OR DIFFUSING.

Forming is anytime you give your wet hair shape before air drying or diffusing. STYLE holds your hair in place just the way you want it, by holding your wave or curl pattern together as your hair dries. Unformed hair creates undefined frizz.

For curling styling:  Start with a dime size drop. Rub throughout palms and fingers. Scrunch through hair, or press and pull through hair between palms.

IT’S A SHAPING LOTION FOR BLOW-DRYING.

Shaping is using a round brush or flat brush to create the shape of your style while blow-drying. STYLE has just the right amount of smoothing and slip and anti-frizz mojo to make smooth blow-outs easier, both for stylists at the salon and especially for guests when they get home.  (WIN!)

THE HUMIDITY HATER’S DREAM CREAM.

The weather can really do a number on your hair. Puffy frizz on hot sticky humid days. Parched and brittle hair in arid deserts. Dry, flat, lifeless winter hair from forced air and radiator heating.

STYLE coats and protects and improves the appearance of your hair in all these conditions by keeping the moisture in and keeping the humidity (low and high) out.

This is serious secret weapon stuff for the chronically-afflected. Never give up. Never surrender. STYLE’s got you.

THREE WORDS:  WATER SOLUABLE WAX.

STYLE offers all the smoothing, holding, anti-frizz benefits of was without the buildup.

• Softness
• Anti-frizz
• Protective coating
• Detangling
• Combability
• Less breakage

THE ULTIMATE MIXER

All CULT+KING products are made to mix. We’d rather teach you how to mix our products in your hands before applying than add another bottle/SKU to the cluttered, throw-away-culture world. Mix STYLE with:

• C+K JELLY to add volume, lightness and control.
• C+K SUPERWATER or TONIK to cut the thickness of STYLE for finer hair types.
• Any C+K product for an anti-humidity, less-frizz boost.
• C+K SETSPRAY to add heat protection.

CURLY GIRLS: STYLE IS A LIGHT CURL CONTROL CREAM TOO

Made with a naturally derived breathable polymer for crunch-free hold (versus petrochemical-based PVP).

Ingredients (most to least):

*denotes organic ingredient

1oz